Start-Up Essentials

Key success factors for the development of StartUps

The dynamic increase in the number of technological StartUpów is not so visible in the life science sector, which by its nature puts a higher bar: innovations are based on highly specialized knowledge, often involve hardware-demanding laboratory tests, the time of development and implementation of innovation is longer and expenditures on implementation and risk of failure higher. In this area there is a great development potential, but also large support needs at the start and during the development of entrepreneurial activity. The strength of the sector are  already available laboratory resources and equipment, developed scientific activity, and a large number of scientists and students.

However, there are still many barriers and needs regarding the competencies of startup environments that you will be able to hear and possibly react during the session:

  1. too few good examples – the need to learn from people’s success, representatives of companies that have achieved global success,
  2. poor contact with funds – the need to establish direct relationships with investors: “business angels”, Seed Funds and VC, who know the industry, the market, barriers and opportunities, because they have already gone this route,
  3. small skills and experience in promoting the idea of ​​a startup – the need to develop competence in the field of presenting the idea of ​​a business,
  4. starting a business too late – the need for early preparation to start a business well before the actual activity,
  5. lacking of marketing skills, including in particular sales skills – the need to develop awareness and competence in marketing and sales,
  6. lack of resources to start – the need to develop contacts and the ability to acquire resources for the development of an idea or business,
  7. too many ideas disconnected from market realities – the need to verify ideas in relation to the real needs of potential users;

Every startup needs “to sell” in the development and investment phase – it needs partners to test the product, build a sales network, enter new markets, etc. It also always needs an investor who will spend money on further development. Getting to the right people, building a base of contacts and establishing effective relationships is a challenge that every startup faces. Effective cooperation of people and institutions functioning within a single innovation ecosystem is a key success factor for the development of startups.

Session Leader: Kazimierz Murzyn

Kazimierz Murzyn



Dunajec Hall